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Preservation Matters IV Symposium

Preservation Pays: How Everyone Benefits

The conference will address economic and community stakeholders involved with architectural preservation at all levels, such as developers; government decision-makers; architects; planners; owners of both large and small rehabilitation projects, including homeowners and small business owners; and community members in historic neighborhoods. Expert speakers will discuss the measurable and catalytic benefits of preservation programs to the city’s economy and quality of life in residential neighborhoods and commercial areas across the city. Case studies of various project types will be critically examined.

As a sequel to Preservation Matters III: The Economics of Authenticity (2014) this conference will sharpen the focus on the practical economics of architectural preservation and delve deeper into the social benefits and strategies for success.

Held during the 50th anniversary year of the National Historic Preservation Act, the conference will also examine the remarkable rise in popularity of architectural preservation and its role in shaping the character and prosperity of America’s historic cities and towns.

The symposium is eligible for 5 accredited hours of CEU.

Goals of the conference include:

  • Maintaining a livable city such as New Orleans in ways that attract residents, visitors, investment and growth,
  • Proving in economic terms preservation’s catalytic impact and its benefit to everyone,
  • Increasing awareness of the economic power of historic preservation,
  • Sharing useful tools for effective urban preservation,
  • How preservation is an inherently sustainable activity.

The Preservation Matters symposium is a biennial one-day event organized by the Preservation Resource Center and the Master of Preservation Studies program in the School of Architecture at Tulane University, in partnership with the Louisiana State Department of Culture Recreation and Tourism.

Keynote address by Louisiana State Representative Walt Leger III starts at 5:30 p.m. on Wednesday, October 26 in the Boyd Cruise Room of The Historic New Orleans Collection, Williams Research Center at 410 Chartres Street. The program resumes on Thursday, October 27, at 9:00 a.m.


Venue: The Boyd Cruise Room of The Historic New Orleans Collection, Williams Research Center, 410 Chartres Street, New Orleans, Louisiana.



Wednesday – 5:30 PM Keynote Address by Walt Leger, LA State Representative, Speaker Pro Temp of the Louisiana House of Representatives. Mr. Leger will be introduced by Jeff Hebert, Deputy Mayor & Chief Administrative Officer and Chief Resilience Officer at City of New Orleans. Location: The Boyd Cruise Room of The Historic New Orleans Collection, Williams Research Center, 410 Chartres Street, New Orleans, Louisiana. Followed by reception at THNOC Counting House and Courtyard, 533 Royal Street.

Thursday – 9:00 – 4:30

9:00 – 9:20 – Welcome Remarks by Lieutenant Governor Billy Nungesser, Daniel Hammer, Deputy Director of HNOC, and hosts.

9:20 – 10:45 Session 1 – The Economic Phenomenon of Preservation Tax Incentives –Merrill Hoopengardner, President, National Trust Community Investment Corporation, Washington, D.C., Session Chair

– Incentivized Preservation & Catalytic Effects – Donovan Rypkema, Principal, PlaceEconomics (Washington, D.C.)

– Highlights of Louisiana’s Preservation Tax Incentive Statistics – Alison Saunders, Tax Incentives Director of the Division of Historic Preservation

– Preservation and Property Values in New Orleans -Erroll G. Williams, Orleans Parish Assessor

10:45 – 11:00 – Break

11:00 – 12:15 Session 2 – New Orleans & Louisiana: Preservation Challenges Faced & Responses, Kurt Weigle, President & CEO, Downtown Development District, Session Chair

Maintaining Authenticity in Urban Preservation – Michael Hecht, President and CEO, Greater New Orleans, Inc.

How the Historic Built Environment Shapes Tourism – Mark Romig, President and CEO, New Orleans Tourism Marketing Corporation.

The Residents’ Perspective Meg Lousteau, Executive Director, Vieux Carré Property Owners, Residents & Associates

12:15 – 1:15 Lunch Break – lunch on your own (lunch provided for speakers at nearby restaurant)

1:15 – 1:40 Discussion of Revitalizing Cities: The HRI Vision (UL Press, 2016) with Pres Kabacoff, HRI Properties, and co-author James Farwell

1:45 – 3:00 Session 3 –Case Studies – Ben Tiller, Principal, The Berger Company, Session Chair

– The ASH Hotel in Faubourg Marigny – Ari Heckman, Founder & CEO, ASH NYC

– Neighborhood Revitalization in Faubourg TreméNaydja and Adolph Bynum,  Owners, Doby Properties LLC

– The Shreveport Preservation Experience – Liz Swaine, Executive Director, Downtown Development Authority

The Monroe Preservation Experience – Councilman Michael Echols

3:00 – 3:15 Break

3:15 – 4:20 Session 4 – Candidates and City Leaders on Preservation as Economic DevelopmentBen Dupuy, Managing Director, Enhanced Capital’s Tax Credit Finance Group, Session Chair
City leaders and city-wide candidates (up to six on panel, to be announced) on how they would use preservation for economic growth

4:20-4:30 – Commentary on sessions and closing remarks by John H. Stubbs, Director of Preservation Studies Program in the School of Architecture at Tulane University


Steering Committee

Phil Boggan
Jack Davis
Shaun Duncan
Ben Dupuy
Patty Gay
John Stubbs


Advisory Committee Members
Gerry Barousse
Janie Blackmon
Leslie Bouie
Creed Brierre
Jackie Clarkson
Lisa Condry
Sean Cummings
Tony Gelderman
Tara Hernandez
Scott Hutcheson
Jessica and Alonzo Knox
King Logan
Ivan Mandich
Louise Martin
Julie McCollam
Randy Opotowsky
Casius Pealer
Richard Roth
Robbie Saer
Matt Schwartz
Lloyd Shields
Holly Sharp Snodgrass
Camille Strachan
Michael Valentino
Marcel Wisznia
Peter Wolf


October 26, 2016 at 5:30pm
October 27, 2016 at 4:30pm
$25 – $50
Event Category:


Preservation Resource Center
Master of Preservation Studies Program in the School of Architecture at Tulane University


The Boyd Cruise Room of The Historic New Orleans Collection, Williams Research Center
410 Chartres Street
New Orleans, LA 70130 United States
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