The annual Holiday Home Tour is a fundraiser for the Preservation Resource Center. Money generated from the event supports the PRC’s Education and Outreach, Advocacy, Revival Grants and other programs that work to preserve New Orleans’ historic architecture, neighborhoods and cultural identity.
Sponsors at every level receive acknowledgement through the following publicity outlets, depending on date of sponsorship commitment and payment:
- “House Ads” in Preservation In Print magazine (readership of 30,000)
- PRC’s social media (combined audience > 60,000)
- Holiday Home Tour ‘Save the Date’ and Invitation – print and/or electronic (>10,000)
- Holiday Home Tour Tickets (>2,500)
PRESENTING SPONSORSHIP – $15,000
- “Holiday Home Tour presented by…” on all promotional materials
- 16 Patron Party tickets ($4,800 value)
- 50 Holiday Home Tour tickets ($2,500 value)
- Full-page ad in December/January Preservation In Print
- 30% discount on any additional PIP ads/ad packages
- Logo and link on PRC’s website – PRCNO.org – and all other marketing materials related to the event
PATRON PARTY SPONSORSHIP – $10,000 (2 available)
- “Holiday Home Tour Patron Party presented by…” on all Patron Party materials
- 12 Patron Party tickets ($3,600 value)
- 20 Holiday Home Tour tickets ($1,000 value)
- Featured signage at Patron Party
- Full-page ad in December/January Preservation In Print
- 30% discount on any additional PIP ads/ad packages
- Logo and link on PRC’s website – PRCNO.org – and all other marketing materials related to the event
SPECIALTY SPONSORSHIPS – $5,000
All specialty sponsorships enjoy the following benefits:
- 8 Patron Party tickets ($2,400 value)
- 16 Holiday Home Tour tickets ($800 value)
- 1/2-page ad in December/January Preservation In Print
- 25% discount on any additional PIP ads/ad packages
- Logo and link on PRC’s website – PRCNO.org – and all other marketing materials related to the event
Available Specialty Sponsorships:
“HOLIDAY SPIRIT” COCKTAIL SPONSOR
This sponsorship includes naming rights to our signature cocktail, which will be served at the bar throughout the event. Your business will receive prominent signage at the Patron Party bar, putting your brand front and center with New Orleans’ most festive crowd. It’s the perfect way to toast the season and support historic preservation!
HOLIDAY BOUTIQUE SPONSOR
The “Holiday Boutique” Sponsorship offers prime exposure as the presenting sponsor of one of the PRC’s most beloved traditions. Your name or business will appear as “Holiday Home Tour Boutique presented by…” on all marketing materials, including print, digital, and social media promotions. Enjoy prominent signage at the Holiday Boutique, where hundreds of shoppers browse and buy from local makers during the festive weekend.
“SLEIGH ALL DAY” SHUTTLE SPONSOR
The “Sleigh All Day” Shuttle Sponsorship offers a fun and festive way to showcase your brand during one of New Orleans’ most cherished holiday events. Your name or business will receive prominent signage inside and outside our Streetcar-themed shuttle, which loops continuously through the heart of the Garden District during the Holiday Home Tour. Running from 9:30 a.m. to 4:00 p.m. on Saturday and Sunday, the shuttle transports tourgoers in style between our beautifully decorated homes.
“MUSIC AND MERRIMENT” SPONSOR
The “Music and Merriment” Sponsorship puts your name in the spotlight as the presenting supporter of the live performances that bring the Holiday Home Tour to life. Your business will be featured on all signage for our many musical acts throughout the weekend with the recognition “Music and Merriment presented by…”. A portion of this sponsorship directly supports the talented local musicians who share their gifts with our community, helping to uplift and sustain New Orleans’ vibrant cultural heritage.
FEATURED HOUSE SPONSORSHIP – $3,000 (5 Available)
- “Featured Home presented by…” signage at one home featured on Holiday Home Tour
- 4 Patron Party tickets ($1,200 value)
- 8 Holiday Home Tour tickets ($400 value)
- ¼ page ad in December/January Preservation In Print
- 20% discount on any additional PIP ads/ad packages
- Logo and link on PRC’s website – PRCNO.org – and all other marketing materials related to the event
PREMIUM PATRON SPONSORSHIP – $2,500
- 4 Patron Party tickets ($1,200 value)
- 8 Holiday Home Tour tickets ($400 value)
- ¼ page ad in December/January Preservation In Print OR Two (2) additional Patron Party tickets.
- 20% discount on any additional PIP ads/ad packages or PRC merch purchased through December 31, 2025.
- Logo and link on PRC’s website – PRCNO.org – and all other marketing materials related to the event
PATRON PLUS+ SPONSORSHIP – $1,000
- 2 Patron Party tickets ($600 value)
- 4 Holiday Home Tour tickets ($200 value)
- 1/8 page ad in December/January Preservation In Print OR One (1) additional Patron Party ticket.
- 20% discount on any additional PIP ads/ad packages or PRC merch purchased through December 31, 2025.
MEDIA SPONSORSHIP OPPORTUNITIES
For all events, the PRC welcomes collaboration with print, television, radio, and online media outlets – as well as podcasters and social media influencers – whose audiences share our mission. These in-kind or partial-in-kind sponsorships can be tailored for each outlet and may include the following benefits.
- Name or logo placement on print and digital event marketing materials (Save the Date, invitations, e-blasts, tickets, website, signage)
- An ad or mention in Preservation in Print magazine
- Complimentary event tickets
Please contact Director of Development Kearney Gay (504-453-7102) for additional information about media sponsorship opportunities.
All sponsors receive a discounted price on Holiday Home Tour tickets that are above their included ticket allocation.
*Sponsors are responsible for confirming sponsorship by October 1st, 2026 and submitting ad by October 15, 2026 to guarantee inclusion in December/January 2026 issue of Preservation in Print. Failure to pay sponsorship or submit an ad by October 1, 2026 may void this sponsor benefit. Please contact Kearney Gay with any additional questions.